LeBron James has a new teammate in Ronald McDonald
by John Bena (aka CavsBlogger) on Jan 28, 2010 11:57 AM CST
in Cleveland Cavaliers in the News
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PrintIt has to be hard for LeBron James. I mean, here in Cleveland the best he can hope for in terms of endorsement deals are the likes of Nike, State Farm and Coca-Cola. That list now includes McDonald's, who agreed to a multi-year deal with James it was announced today.
The deal had been expected for awhile since news leaked that James would be in a Super Bowl ad re-making the famous Michael Jordan/Larry Bird 'Showdown' ads that first appeared during teh 1993 Super Bowl. In that commercial, the Hall of Famers engaged in a game of H-O-R-S-E with the winner getting a Big Mac. Bird and Jordan traded imaginary trick shots -- the final one off a skyscraper's roof top -- which had to be sunk with "nothin' but net."
"McDonald's and I make a great team," James said. "We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world."
James, who has two young boys, fits McDonald's wholesome image and his worldwide popularity makes him an ideal ambassador for the company.
"LeBron is an All-Star, both on the court and in the community," said Neil Golden, McDonald's USA chief marketing officer. "We're looking forward to working with LeBron to showcase our brand in surprising ways while also raising awareness of and support for Ronald McDonald House Charities."
James will be joined in the new version of the commercials by Dwight Howard of the Orlando Magic.
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yeah
Poor LeBron, according to some whose city will remain unnamed, needs to move to “improve his marketability” …“Just think”, they say, “how many more endorsements he could get if he was in -——-.” ( second word rhymes with dork)
County Cork?
"I don’t dance too much." --Mike Holmgren
by johnnyphoenix on Jan 28, 2010 5:10 PM CST up reply actions
Boston VS Orlando tonight
Malificient VS Jafar.
Shere Khan VS Scar.
A matchup made in heck.
Who are you rooting for?
I’m rooting for a power outage.
Orlando's offense sucks so massively hard
And Boston is just hitting as many threes as they damn well please
It's hard to tell whether the magic are even trying
The celtics are able to keep them as far away from the paint as they want
Garnett blocks the cheap alley oop
Pierce finally hits a three
celtics by 1
timeout magic, 1:21 left
And “The Truth” has to be the lamest nickname for a player I’ve ever heard of.
Rashard Lewis hits with 1.3 left
He alone has rescued them. I can’t believe Garnett couldn’t stay with him.
I don't know why I'm disappointed
It’s better for us that Boston lost. Why was I rooting for the Celtics down the stretch? I guess I just hate seeing the Magic win that much. Or maybe it’s because they played bad for the majority of the game.
both teams looked extremely ordinary…Boston more so down the stretch…Neither of these teams should give the Cavs many problems unless the improve their interior defense…Rasheed missed everything on that last three…what a d bag
He and Vince Carter have proven to be bad acquisitions
And yet so many people decried the Shaq trade in the offseason.
Because so many people are stupid, we lost nothing of importance and got a guy who has made us significantly better against other elite teams. Meanwhile the Magic gained a guy who has not made them better and to get him they lost a guy who was an important part of their success last season.
by CavsLebronFan on Jan 28, 2010 10:32 PM CST up reply actions
Yeah
but what has Hedo really done in Toronto this season. VC came for less time and less money overall. Gain no. 1. Hedo’s top game this season is 26 pts and he hasn’t exacltly been good either. VC has been pretty straight in Orlando. What you said was key. He hasn’t made them better, but he also hasn’t made them worse. He’s also coming back from shoulder injury. He had a bad game, and its probably an anomaly in the long run.
Turk was a very good fit in ORL…In TOR, not so much because they don’t have a Dwight in the middle…VC has never been a very good fit in any system that didn’t feature him
by cavslandrocks on Jan 30, 2010 3:18 PM CST up reply actions
I agree Hedo hasn’t done much in Toronto, and they screwed up by giving him that contract, but it was obviously a desperate move to convince Bosh that they are serious about spending money to make them a contender…it just didn’t work out great.
And yes Vince is the better player, he is more talented and the Magic now are more talented than they were last season. Problem is Hedo, while less talented, was the perfect fit for the game the magic play, Vince isn’t.
by CavsLebronFan on Jan 30, 2010 6:52 PM CST up reply actions
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