New LeBron James Commercial Continues To Drive Stake Into Cleveland

by John Bena (aka CavsBlogger) on Oct 25, 2010 1:46 PM CDT in Fear My Opinion

We keep being told to get over LeBron. Move on, we're told. Yet, for some reason, it is LeBron that seems to keep bringing up the results of his own actions. His latest Nike ad is another example of this. Look for yourself:

"What should I do?" is the question LeBron James continues to ask while images of his past flash across the screen. Images of an empty Hall of Fame ceremony, taking shots at Charles Barkley, all of it screams of a wounded ego that LeBron is hoping can be healed with comedy and low-blows.

Perhaps worst of all, LeBron is trying to use this to make money - for himself and Nike. The worst kind of prostitution.

What should you do? How about be a man. Stand up and make your own decisions. Be a leader when times are tough, not a quitter. Your teammates were no good? That's on YOU LeBron. You were the leader, or were supposed to be. You failed.

What should LeBron do? How about the same we keep being told. Move on! Get over it. You will never be what you once were in your home state. Now you can only hope to take over someone else's town.

With the season a couple days away it is LeBron James, not Cavs fans, that are having trouble moving on. This latest disgrace of marketing is a prime example. Perhaps some day LeBron will be able to stand up and move on himself.

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“Just disappear” would be cool.

by JulioBernazard on Oct 25, 2010 2:17 PM CDT reply actions 1 recs

Funny

I think this commercial is interesting in that he kept saying he doesn’t care…or how he KNOWS he made the right decision, but then he starts “taking names”, and making commericals screaming that he’s wounded. Awwww….poor quitter!

by naveh on Oct 26, 2010 10:00 AM CDT up reply actions

Fuck Lefraud

I’m glad my comment hating on him on HIS link to the youtube video has the most “thumbs up” thus far….

"I’m tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok." ~Shaq

by Max_in_Missouri on Oct 25, 2010 2:36 PM CDT reply actions

I must say

From a marketing/creative perspective, it’s genius. But definitely some of the worst acting I’ve ever seen (Case in point: The tattoo removal segment). Plus that letter of Gilbert’s is eerily manifesting itself in such a timely manner. Wade’s hamstring? Miller’s thumb? This season will be interesting, to say the least.

O Hai Thar!

by Lex L. on Oct 25, 2010 2:37 PM CDT reply actions

from a creative perspective, its not bad.

However, I don’t think its genius at all from a marketing perspective. this commercial comes off as way too self-involved and at this point, he needs a commercial where if he shows anything about his personality, its him being down to earth.

Maybe its okay for marketing Nike, but not for “Marketing Lebron”

I teach good life choices. That’s why I almost didn’t graduate High School.
Intensive Purposes? I could care less...
your whole argument is a fallacy!

by bross09 on Oct 25, 2010 3:17 PM CDT up reply actions

I wish Gilbert was young enough to put on a Cavs jersey

I’d watch him play. He would show great dedication, if nothing else.

I'm a diehard Cavs fan, proud to say I never owned a LeBron jersey.
Seattle Storm: 2010 WNBA Champions!
2010 Finals MVP: Lauren Jackson!
God bless Sue Bird, who is 10x classier, 100x more persevering, and A THOUSAND TIMES more clutch than LeBron could ever hope to be.

by WaveOcean on Oct 25, 2010 3:44 PM CDT up reply actions

La La bron's Ego

But,But , But there is a M and E in team

See , ME ! It’s all about ME ! or at least it should be.

Now turn on ESPN and “Witness ME” make an azzzz out out myself.

by SOWILDABOUT on Oct 25, 2010 2:42 PM CDT reply actions

WE ARE NOT WITNESSES

He’s got nobody to blame but himself. He single-handedly brought all this scrutiny upon himself. Ilgauskas demonstrated the right way to make the transition to another team.

by WaveOcean on Oct 25, 2010 3:41 PM CDT up reply actions

What should you do, LeBron?

Shutting the hell up would be a great start.

by emily522 on Oct 25, 2010 10:04 PM CDT reply actions

This commercial is great. You all are pretty uptight. Great marketing and great execution. LeBron’s acting is perfectly fine in this.

by ahowie on Oct 25, 2010 11:29 PM CDT reply actions

People keep saying great marketing…

Great marketing for Nike: Maybe. I had no idea that commercial was not advertising lebron, but was trying to get us shoes. I think they showed shoes for like 5 seconds.

Great Marketing for Lebron: WTF? There is no way in hell this is good marketing for lebron. I can’t see how anyone who isn’t predisposed to a certain position about lebron takes away something positive. If you are a heat fan, you are obviously going to try to justify it in any way. however, it comes off as more self centered than he should be marketing himself/

I teach good life choices. That’s why I almost didn’t graduate High School.
Intensive Purposes? I could care less...
your whole argument is a fallacy!

by bross09 on Oct 26, 2010 12:48 AM CDT up reply actions

he's an indians fan. He's on our side.

LeBron isn’t acting. This is LeBron. This is who he is. This is the guy who doesn’t use hate to fuel his drive. He is used to being admired.

by WaveOcean on Oct 26, 2010 12:56 AM CDT up reply actions

I know the guy is on our side, I am just saying that I disagree and there are many out there trying to excuse this commercial and they have a predisposition

maybe he isn’t acting and that is scarier because the whole thing came off as self involved.

I teach good life choices. That’s why I almost didn’t graduate High School.
Intensive Purposes? I could care less...
your whole argument is a fallacy!

by bross09 on Oct 26, 2010 3:57 PM CDT up reply actions

interesting

and your saying your not predisposed? i find that very hard to believe.

GO:Gators, Dolphins, Heat, Marlins, and Yankees
he who fears losing, has already lost
Josh Johnson for 2010 NL Cy Young!
Brandon Marshall is a Dolphin.....watch out World.

by Gatorfan4life on Oct 26, 2010 1:52 PM CDT up reply actions

and you aren’t?

Personally, I have been able to train myself to have an objective opinion about a subject even when I have some subjectivity about it. However, I am indifferent to lebron at this point and am not at all spiteful.

I teach good life choices. That’s why I almost didn’t graduate High School.
Intensive Purposes? I could care less...
your whole argument is a fallacy!

by bross09 on Oct 26, 2010 3:55 PM CDT up reply actions

What did that training entail?

by rockemsockem on Oct 26, 2010 8:09 PM CDT up reply actions

maybe “training” isn’t the right word but more developed. I am not exactly sure how.

I have written long papers on subjects I didn’t believe in and still been convincing. Throughout school, I learned to be a good devil’s advocate and be good at staying neutral

I teach good life choices. That’s why I almost didn’t graduate High School.
Intensive Purposes? I could care less...
your whole argument is a fallacy!

by bross09 on Oct 26, 2010 10:58 PM CDT up reply actions

Good grief, bross.

"Have you ever thought about love????"

by Chemo on Oct 26, 2010 10:15 PM CDT up reply actions

Perfectly fine?

Did you see how he “winced” at the tat removal skit? Facepalm moment there, in my honest opinion.

O Hai Thar!

by Lex L. on Oct 26, 2010 12:14 PM CDT up reply actions

This commercial is almost painfully oblivious. He keeps asking “What do you want me to do?” as if we were somehow being unreasonable about things. Well, pal, we don’t care what you do anymore. You blew it. Nothing you do now is going to change that, so mostly we’d just like you to go away.

"Have you ever thought about love????"

by Chemo on Oct 26, 2010 10:25 PM CDT reply actions

“What do you want me to do?”

Shut up and play ball.

by emd2k3 on Oct 27, 2010 1:32 PM CDT reply actions

Stop crying

First of all, everyone needs to stop crying about lebron james not going back to the cavs. His contract was up and he could do whatever he wanted to do. clearly if he didnt win a championship within the 7 years with the cavs, then it was never going to happen. One player cant do everything, he needed some help and the cavaliers just didnt have the help he needed. He definitely did not do this commercial for money. He did it so he could shut all the media and everyone else up, especially fat charles barkley. I would do the same thing if i was him. So get over that he didnt stay in cleveland. Its a little annoying to hear everyone wining. MOVE ON!

by Lebronjamesmadeagreatchoice! on Oct 27, 2010 7:29 PM CDT reply actions

For the most part we are over it, accept that he had a seven year run here and it didn’t work out despite LeBron having a say in the make up of the team and coaching staff and he, his family and his crew being treated like royalty by the Cavs organization and the entire state of Ohio.

It sucks that he left but most of us understand as we have been thru it before with the Indians. We are a mid market team in a struggling blue collar mid western city with bad weather. This won’t be the last high profile free agent we lose. Places like Denver and Charlotte are probably going to have to deal with what we are dealing with now. We realise that we are not special and don’t want pity.

What galls us the the manner in which he left and D-bags like you that troll us and constantly bring it up over and over and over.

Message to Brian Daboll: RUN THE DAMN BALL!!!!!!

by mgtbfb on Oct 29, 2010 8:17 AM CDT up reply actions

I didnt bring this up? i commented on everyone else still crying about lebron james. So the people who all commented on this video brought it up. Not me, and clearly no one is over it yet since there still crying about it. Did you read those comments above me? sounds like some whining to me. So in reality their the ones bringing it up

by Lebronjamesmadeagreatchoice! on Oct 29, 2010 9:15 AM CDT up reply actions

None of the comments above your seem especially bitter to me. This is a Cavs fan site. Seems perfectly reasonable to me for us to comment on this commercial and take issue with it if we choose to nor is it unreasonable for us to no longer hold LeBron in high esteem or wish him sucess in Miami. Ask yourself, how would Boston fans have reacted if Clemens would have done something similar to the “decision” and claimed that the negative reaction was based mainly on race and made this type of commercial? Hell, go to Boston now 14 years later and ask the average Red Sox fan what they think of Roger and then tell them to “get over it” I’ll be waiting with the name of a good dentist for you.

You would have a valid point if this post was made on the Miami Heat site by a Cavs fan and I’m sure there are angry Cavs fans that are doing just that. They deserve to be put in their place but you have no business coming here with your take unless you are a troll.

Message to Brian Daboll: RUN THE DAMN BALL!!!!!!

by mgtbfb on Oct 29, 2010 9:34 AM CDT reply actions

ha okay??

ha first off i have no idea what you mean about being a troll? and secondly i was just making a point that everyone should just stop hating on lebron james, its not like he meant to piss everyone off on purpose. He didnt sit down and say “how can i piss of the whole state of ohio?” To be considered one of the best basketball players to ever live, he knew he had to win a championship, and cleveland was just not going to give him that. I’m not a Miami Heat fan, I’m a Lebron James fan. Michael Jordan didnt win a championship by himself, he had the help of Scottie Pippen. Magic Johnson didnt win a championship by himself, he had Kareem Abdul Jabar. Look at the Celtics, you think they would have won a championship without those three? definitely not. What im getting at is Lebron James wasn’t going win a championship in cleveland without a significant other role player. Cleveland fans need to realize that and put themselves in Lebrons position. He gave them 7 years to try and get him some help. They didnt do that so he went elsewhere to win a championship. Im sure you would do the same thing, but you wont admit that because your a Cavaliers fan.

by Lebronjamesmadeagreatchoice! on Oct 29, 2010 1:37 PM CDT up reply actions

Sigh…. Didn’t I say in my first reply to you that we realised we had him for 7 years and made a run at it and it didn’t work out. Most of us understand that and personally, I felt he was going to move on unless we won a title last year (although I felt he’d be a Knick due to Stern, ESPN and Nike pushing him in that direction).

We just have a bad taste in our mouth after watching the abortion that was known as “The Decision” and some of the comments LeBron and his team have made. We were dissapointed that he didn’t come out and tell the Cavs front office that he was planning on leaving when he knew all along. He would enjoyed the same attention, hell he may have had MORE attention. He could have still done his “Decision” show and he wouldn’t have gotten near the backlash from Cavs fans because we would have known he wasn’t coming back. The team would have been in a much better position to make something happen in free agency.

All LeBron had to do was be upfront with the fans and the Cavs organization and any adult would have accepted it. We wouldn’t have liked it but rational people would understand. He chose not to do that for whatever reason. perhaps LeBron wasn’t sure up until the last day or two but now he has to deal with the fallout.

That’s why people are pissed. That, and people coming to Cavs sites telling us to “Get Over It”

Do you go to Miami Hurricanes sites and tell them to quit crying over the (correct) call against Ohio State too?

Message to Brian Daboll: RUN THE DAMN BALL!!!!!!

by mgtbfb on Oct 29, 2010 2:50 PM CDT up reply actions