ESPN might have exclusive rights to the biggest sports story in years, but they paid a hefty price - or won't be able to charge a hefty price.
LeBron's crew had some restrictions for ESPN as part of their arraingement.
- First, ESPN does not know what the decision will be and won't know before hand. The location also has not been released, but something tells me it will be in Bristol, CT where ESPN is located.
- Secondly, ESPN is NOT allowed to sell advertising for the 1-hour Primetime event. Instead, LeBron's marketing company - LRMR I suppose - can sell sponsorships with all proceeds going to the Boys and Girls Club of America.