Microsoft on Storm partnership: "To be front and center with an up-and-coming league is very attractive to us"

by Nate Parham on Apr 21, 2010 2:15 PM CDT on Swish Appeal

Although the New York Times reports that "corporate branding on jerseys" has been shunned by most major professional sports leagues, for a growing league like the WNBA in tough economic times it's a positive sign. The Seattle Storm became the third WNBA team to lend jersey space to a corporate...