microsoft Stories - Fear The Sword
Microsoft: Xbox Live customers stiffed at UFC 141 will get future fight card for free
To kick off its new business partnership with Ultimate Fighting Championship (UFC), Microsoft was kind enough to give away the UFC 141: "Lesnar vs. Overeem" pay-per-view (PPV) for FREE to the first 30,000 fight fans who subscribed to Xbox Live and downloaded the UFC App for streaming the Dec. 30...
Dana White Leads UFC Into New Media Dominance via Facebook, Twitter and XBox 360
As befits a rising new sports phenomenon, the UFC has a cutting edge approach to social media and online marketing. Dana White has almost 1.5 million followers to his personal Twitter account and the UFC itself has almost 6 million followers and friends on Twitter and Facebook. Today Dana White...
Microsoft on Storm partnership: "To be front and center with an up-and-coming league is very attractive to us"
Although the New York Times reports that "corporate branding on jerseys" has been shunned by most major professional sports leagues, for a growing league like the WNBA in tough economic times it's a positive sign. The Seattle Storm became the third WNBA team to lend jersey space to a corporate...
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