Between now and July of 2010 we are going to hear stories that LeBron James is headed everywhere - Europe, China, L.A., and of course, New York. Along with that will be crazy rumors regarding how teams will try to get James as much publicity, and in turn, money, as possible to attract LeBron to their city.
Perhaps the biggest so far is one reported yesterday by the NY Daily News and Frank Isola -
...the latest LeBron to the Knicks rumor I've heard is that Cablevision - which owns the Knicks but not the Daily News - will circumvent the salary cap by giving LeBron his own channel. I don't know exactly how that will work but that's what I've heard.
That's right, LeBron-TV. Of course, as far as I understand it, the CBA Rules regarding the salary cap do not allow teams to try to circumvent the system in this way, at least not directly. True or not, what it does show is teams are likely to get extremely creative in order to attract LeBron.
No matter what gimmicks and games New York or others try to come up with, if James holds true to his word it will be the opportunity to win multiple championships that will be the main factor and right now that opportunity lies best with Cleveland and the Cavaliers.