Strangest thing of night: when videoscreen showed skit of a guy in Cavs gear throwing girlfriend across room until she removed Bulls gear.— Ethan J. Skolnick (@EthanJSkolnick) May 7, 2015
Here is the video, which is a spoof of another commercial which is a spoof of a famous scene Dirty Dancing. It's also worth noting that the video was taken offline by the Cavs but then uploaded back to YouTube to Steve McPherson:
This morning, the video was released online and received a large amount of backlash. In the opinion of Fear the Sword, it's deserved. The video is tasteless - it implies that if you are a Cavs fan and you are dating a female Bulls fan, it's okay for you to throw your girlfriend for liking the wrong team. Even in jest, it's insensitive.
The Cavs decided that it was okay for an entire arena of people to to see this video and then to put it online this morning. Fear the Sword has contacted the Cavs, but did not get an immediate response. We will update the post when and if the team makes a statement.
The spoof is obvious, sure, but that doesn't make this okay. Not good, Cavs, not good.
UPDATE: The Cavs have released a statement about the video.
From the Cavaliers organization:
During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.
Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.
The Cavaliers organization has a strong and lengthy track record of supporting domestic violence-related causes and efforts. We will continue to proudly work with our regional partners at the Domestic Violence & Child Advocacy Center in support of their numerous programs to end domestic violence in our country once and for all.