LeBron James' star power off the court looks like it's going to continue to grow.
In deal announced today, LeBron's SpringHill Entertainment is partnering with media giant Warner Bros. to produce movies, TV and original digital content. SpringHill, which is owned by James and operated by friend Maverick Carter, currently produces the Starz show Survivor's Remorse, as well as a upcoming primetime game show for NBC and 'Uninterrupted, a platform providing unfiltered access to professional athletes, for Bleacher Report. Spring Hill is the name of the apartments LeBron lived in while attending St. Vincent-St. Mary High School in Akron.
Perhaps no coincidentally, James' new venture comes in the wake of his well-received role in Trainwreck, which made $30 million on its opening weekend. In Trainwreck, which stars Amy Schumer and Bill Hader and is directed by Judd Apatow, LeBron plays a version of himself that is friend's with Hader's character, a sports doctor who is friends with LeBron. Warner Bros., under its Family Entertainment imprint, produced the original and to date, Space Jam is the highest grossing basketball movie of all time.
It isn't clear as to what LeBron will exactly make with Warner Bros., but a sequel to Space Jam seems like a possibility. In February, it was reported that Space Jam 2 was put into development with LeBron in mind and LeBron himself once admitted on Twitter that he would love to make Space Jam 2. The originally, which came out in 1996, starred Michael Jordan and Bill Murray.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," said Warner Bros. Chairman and CEO Kevin Tsujihara said in a release. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere. We're excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms."
"Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to Uninterrupted and Survivor's Remorse, it's always about connecting with people of all ages and providing unique content they can all enjoy," said James in the same release. "And I've always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can't wait to see what we come up with."