On Thursday, the Cleveland Cavaliers will be part of history, as their practice will be the first live sporting event ever simulcast on Facebook.
Called 'NBA Real Training Camp', the stream from 11 a.m. to 1 p.m. and will be hosted by NBA TV's Vince Cellini and Mike Fratello. Fratello, of course, was once coach of the Cavaliers. The plan is there for there to be interviews with playes and coaches as well.
"We have a long history with Facebook and are excited to team up with them for another first-of-its-kind initiative," said Albert "Scooter" Vertino, G.M. of NBA Digital and senior VP of programming, Turner Sports. "Our goal is always to provide the most compelling content for our fans any way they choose to consume it and this initiative will expand the visibility of this quality daytime programming.".
Cavs star LeBron James already has his own relationship with Facebook. Last week, LeBron - in conjunction with Bleacher Report's Uninterrupted - released a 360-degree video of his summer workouts in Miami.