Today prior to the Cleveland Cavaliers' showdown against the Toronto Raptors, Nike stopped in Cleveland with its 'Ky-rispy Kreme' truck. The Nike Kyrie 2 'Ky-rispy Kreme' shoe is a collaboration between Nike and Krispy Kreme Donuts that pays homage to Kyrie Irving's rookie year when he and teammate Tristan Thompson had to bring Krispy Kremes to practice for their veteran teammates.
The truck was part of the Cavs' fan fest prior to Game 1 and the line extended back into the general crowd. The first fan, by the way, got in line at 8 a.m. The workers in the truck even dressed up like Krispy Kreme employees with a Nike swoosh appearing on their aprons.
And yes, the shoes came with a donut:
Marketing! #KYRIE2 pic.twitter.com/bu1GBG76c3
— Scott @ WFNY (@WFNYScott) May 17, 2016
For a more detailed look, check out Jordan Zirm's video over at STACK. If you didn't have a chance to cop the shoes, they're available at NikeiD for $165.