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Watch: Nike releases EQUALITY ad featuring LeBron James

The campaign calls for taking the positives of sport to a broader audience.

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Nike

Nike has launched the EQUALITY campaign - featuring Cavaliers star LeBron James - that “encourages people to take the fairness and respect they see in sport and translate them off the field”, according to a press release.

Here’s the full description:

EQUALITY is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations dedicated to advancing this work.

A new film, simply titled “Equality,” anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

People will also be able to purchase EQUALITY t-shirts, as well as shoes from Nike’s Black History Month collection, will be available at nike.com/store and at select retailers. The ad will air during tonight’s Emmy’s and next weekend’s All-Star game.

Check out the ad below and for more information, visit nike.com/equality.