LeBron James has a number of deals off the court, including his lifetime deal with Nike and his own entertainment company.
One deal he used to have was one with fast food giant McDonald’s. According to a recent episode of "Kneading Dough,” a show hosted by James’ friend and business partner Maverick Carter. On the episode, James said he left his McDonald’s deal in 2015 to focus on Blaze Pizza, the fast-food pizza chain James invested in back in 2012. Per Forbes, James now owns 17 Blaze Pizza franchises and the company’s sales are expected to hit $1.1 billion in 2021. Per ESPN’s Darren Rovell, James and his group own 10 percent of Blaze.
James’ deal with McDonald’s would have paid him $14 million over four years. He originally signed with the fast food chain in 2010. Per Forbes’ write up, James decided to parter with Blaze because Carter told him it fit his lifestyle better and had higher upside.
LeBron still has a lot of basketball left to play. But even now, his business career off the court remains a major part of his story. And it’s interesting to see details come to light into how he manages his business and his brand.