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On Wednesday afternoon, the Cleveland Cavaliers announced a new logo suite for the 2017-18 season. Designed in partnership with Nike, who will be the NBA’s sole jersey manufacturer next season, the logos were designed to fit with new jerseys the team says will be unveiled later this summer.
In 2017-18, we'll simplify and modernize the Cavs brand to reflect our team evolution and franchise growth.
— Cleveland Cavaliers (@cavs) May 31, 2017
DETAILS: https://t.co/nzChUnIlKc pic.twitter.com/hxGJYP57wP
The main change is the introduction of a global logo and a secondary shield logo. Additionally, black has been permanently added to the team’s color palette to pay homage to the black jerseys the Cavs wore while coming back from 3-1 in last year’s NBA Finals. Wine and gold remain the team’s primary colors with navy staying as a secondary color. The Cavs’ word mark is also now a different font.
You can get a look at how the new logos look on merch here. Here are up-close looks at the logos:
Been sitting on these awhile, but they're announced, so it's safe now. These are the Cavs (color-corrected) logos to be used next season: pic.twitter.com/eXvYiB3VD8
— Conrad Burry (@conradburry) May 31, 2017
It’s hard to fully judge the logos without seeing them on jerseys, which also will feature the Goodyear logo next season. But this isn’t a complete revamp. The black is a fun nod to the most memorable season and moments in franchise history. This first look is promising.