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Philadelphia company sets up billboards in an attempt to recruit LeBron James

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Three billboards have popped up in Cleveland aimed at recruiting LeBron.

NBA: Cleveland Cavaliers at Philadelphia 76ers Bill Streicher-USA TODAY Sports

The side drama that comes with an NBA season is often as entertaining as the product itself. Whether it be petty beefs, Instagram posts (and who likes them), or just the general weirdness that comes with the league.

In this latest round of of weirdness, a Philadelphia-based company has purchased three billboards along I-480 that are pitching the 76ers as a landing spot for James. The billboards feature the starting lineup (sans Markelle Fultz) with LeBron, the phrase “Complete The Process” and #PhillyWantsLeBron.

Saying your team wants LeBron is kind of like sending a model a letter saying that you find them attractive, they probably would have guessed that. The Sixers do have a good young core with Simmons and Joel Embiid, and would keep him in the Eastern Conference. Still, it’s hard to imagine LeBron going to such a young team, especially when Embiid’s health will always be in question.

Nevertheless, this is a pretty entertaining hail mary by this company. But despite the league trending in the direction of small ball, there’s one thing this company may have overlooked. At the end of the day, size matters:

NBA: Finals-Golden State Warriors at Cleveland Cavaliers Peter Casey-USA TODAY Sports